Marketing Tools

Many credit unions take a two-pronged approach to marketing the Accel program to members. Accel has marketing tools for both methods. The first approach is to make marketing tools such as a web link, a newsletter article or an Accel insert, available to all members.  The second method is the targeted approach where a letter, teller card or verbal referral can be used.

The targeted referral by a credit union employee to a member during a one-on-one interaction is by far the most effective referral. Most members say they were referred by a credit union employee.

The program offers great flexibility with the marketing tools. You can use the tools as is or you can modify them to meet your specific design requirements. Depending on the marketing tool and the circumstance, you can use the marketing tool directly from our convenient partner portal, order materials from your printer or the Accel e-store, or contact a Partner Relations Specialist for other options.

A number of the marketing and education tools can be co-branded including Acceleration, BudgetSmart, and the Accel website.